In these times of team formation and budget&revenues evaluation, it’s a great moment to share with you a view on how we see what is the end game for our hardwallet:
- Strategy to reach them
- Objective and key results (Q1&2 2019)
It’s important we’re aligned on what we’re trying to do there and how, since this has direct impact on some of the key decisions we have to take on the project, and which have direct consequences on costs & revenues, mainly being:
- what’s the end user price point?
- what distribution channel do we set-up?
- what’s the marketing work and budget we put in for this project?
A fundamental underlying point (especially to set-up the price point cursor at the right level) is how sensitive we are to covering our project cost with revenues. The less we are, the more aggressive we can be to use it as an acquisition tool.
All elements here are suggestions (e.g price points proposed), and some are rough evaluations (e.g. sales per month) to get us started on the discussion and evaluation, and your feedbacks are much appreciated ️:heart:️
Here’s the document. Since it’s a bit heavy in terms of information, I wanted to give it a more visual style and it’s a set of slides.