Hi @team your feedback is required.
We are now in the initial phase of getting our supplier SELP to produce the first working version of the hard wallet and the packaging to accompany it. Our ultimate aim is to produce a product that can stand-alone and has little to no ties to Status; in turn allowing for the easy adoption of the keycard by third party users and future projects. But in here lies the current issue.
At present we have very limited UX and marketing feedback to inform any of our design decisions which will ultimately enlighten @Ned and myself as to how we create the whole look and feel of the product. Without this we aren’t able to produce an effective and s**t hot hard wallet that the world will be desperate to use.
The issue. Despite not having the above we still need to produce a first iteration of the packaging and thus some kind of an identity (logotype/mark). Please see the [figma file] with the proposed first iteration (https://www.figma.com/file/NoMyYu2hZcZqJtnNi1prrblR/Keycard_Packaging_v.1?node-id=0%3A1)
As discussed with @jonathan the target audience for this first iteration isn’t likely to be that focused on a polished product, so have stuck closely to the layout and packaging that many saw at #cryptolife/Devcon. The exception here is a change in colour and most importantly the fledglings of a logotype/mark that is not linked to Status. A couple of questions have been asked which we would like some assistance with:
We will still need to use Status wording in the instructions and important info booklet (seed phrase, PUK etc.) as its very much tied to the app. Yet we ultimately want ‘keycard’ to be a stand-alone product. How do we broach this in this first iteration?
The keycard only currently functions with Status, should we keep the Status branding present in this iteration and look to move away in the next (early 2019)?
With the royal blue option we have proposed a pale blue opaque card similar to the samples that we’re supplied. The idea here being to reflect our principles on transparency.
With the black option we would have a solid black card, possibly more premium/quality feel?
Feedback on the above and any other design element is much appreciated