My name is Rugi and I new to the STATUS community.
I feel that STATUS is a great project with a strong team. I love the decentralized structure of the company and the belief system that underpins the direction.
I believe that the promotion of Keycard as a low cost alternative to Trezor/Nano and other hard wallets can result in mass increase in STATUS app download and be the catalyst of the entire Status ecosystem.
The key card has stand alone utility as a low cost hard wallet alternative to Trezor, nano and other hardwallets. Due to Credit card like design STATUS should be able to sell keycard at a lower price point and offer greater add on benefits than all its rivals.
A payment ecosystem and other parts of the status ecosystem need network effects for true utility. Thus incurring the chicken and the egg problem. The keycard is an effective way to get around the chicken and egg problem by providing a user something that has instant value outside of network effects. STATUS can build out the payment system infrastructure at the same time as marketing Keycard as a hard wallet.
Keycard potential marketing channels:
* Crypto & non crypto influencer campaign (unboxing, Interviews, Use case analysis) * The keycard is a new technology that people can feel and touch and interest general tech reviewers. Getting this segment of influencers to review Keycard can drastically expand pool of potential users beyond crypto enthusiasts * Robust affiliate program to attract motivated entrepreneurs at no up front cost * Can gain a lot of insight and guidance on the Crypto.com model in which new users are given $50 in MCO tokens when they purchase a certain quantity of tokens. Crypto.com claims they have 1 million+ app downloads
The team at STATUS has done an amazing job over the last few years building critical parts of decentralized infrastructure. I believe that keycard is the key catalyst in bringing everything together towards mass adoption. I would love any feedback from people on my thoughts here. I would like be of help to the team in any way I can.