Thanks for the write up Oskar. Agree, we have bee flying blind and have been relying on fairly opaque information from the metrics dashboard.
This stands out to me most. We need a better method of actively tracking specific initiatives with retention. We now have a few different teams working across different areas of growth, and we need a better way to measure what is working and what is not.
In Q3 we have a few initiatives which we need to be tracking closely:
- And influencer heavy and PR driven approach (top of funnel designed at high distribution) followed by meetup, ambassador engagement, and referral program (mid/bottom funnel designed for retention).
- Positioning for these markets leans more towards defi, banking, and obtaining/holding more stable assets (than local fiat currencies).
- With this and while maintaining end user privacy, im still curious how we can bets measure the impact of this specific campaign. We can monitor activity in localized channels. We can monitor installs by region. But this still doesn’t give us a really accurate idea of what retention looks like in a specific region right? Can we measure mailservers by region?
- Lastly, we need to be better at implementing drip or nurture campaigns in which we identify the desired action, and guide the user through to it. In Latam, we have defined that action as sending a crypto payment to a friend in a direct message.
Simple post-registration chatbot
- We have an on-boarding issue for sure (which is evident in our retention rates). I think this is due to a number of issues. The network effect most notably (i cant use a messenger if my friends are not on here to message with), and also the large product offering. There is a lot to convey to a first time user.
- Without the network off the bat, we need to prompt people through the experience, and a bot could help people with this. We need to start with a very specific scope, measure, and refine as needed. Measuring this seems a bit more straightforward, as we should be able to see who is interacting with the bot correct?
Community Management and Engagement
- This has been challenging for us since day 1 to be fair. Re-activating and converting our fringe community into DAU is priority
- This is both a top of funnel initiative in growing the community as well as a middle/bottom funnel initiative in incentivizing people to keep public channels active.
- @Jinho lets sync asap on the roadmap for community and ambassador program.
- I say brand, but this a quite broad scope. We have some tactics outlined here which are aimed at both top of funnel inspiration to install, as well as middle/bottom of funnel participation.
- We need to provide “branded” in app experiences that give people a reason to come back to Status (dapp partnerships, public channels on specific topics, principles, etc)
I see the “marketing work” for the next 3 months spanning across these 4 top of funnel initiatives (programmatic ad spend spread across all). With retention mechanisms (chat bot, channel management) relevant to all. With this, we need to be able to effectively measure the value each one of these efforts is having on DAU/MAU. Marketing team will set clear KPI’s and actionable metrics to each one of these by end of week in prep for Q3.
How can we make weekly growth go up 5-10% next Monday, and the Monday after that, without relying on a big-bang launch?
Looking at the data, there isa clear need to follow up product launches/major releases with in app actions for users. This should happen both in app (bot, channel management) and outside from a comms perspective (i.e. a tweet or blog that encourages people to register an ENS name - lots we can do here)
Things like this, and other extensions seem like the most unique way to port over existing communities. It truly makes Status a window into Ethereum or operating system but understand this is a ways out. Id like to work with communities to create Status public channels, but the UX is not ideal. Tagging, pinning, moderation seems like crucial elements to realistically expect a Telegram community, for example, to jump over to Status. However, I think we can start the process now for those accepting of a less than optimal experience.
I agree. There should be a simple way for anyone to view our growth. Just one distinction (that is not clear) - analytics.status.im is currently measuring the SNT utility in the network. Would it make sense to make a more integrated dashboard that accounts for peers, network activity and SNT utility?