I want to throw something out there. After some really good conversations with some of our loyal community members, dapp project leads, as well as some journalists in the crypto space – it appears that many people are still unsure exactly what Status is.
Common Questions over the pas couple days:
- Is it a private messenger?
- Is it a web3 dapp browser?
- Is it a crypto wallet?
- Is it an ethereum operating system/window into ethereum?
- Is it an infrastructure project?
- Oh so it’s like metamask for a phone?
- Or wait, its like a private Argent wallet?
- Isn’t Status a message client/wallet?
These are concerning questions to hear from a marketing dude. Either we are not articulating the product clearly enough. Or have conflicting messages in our comms. I personally think it is both…and both of those responsibilities lie on the comms team. We need to do a better job to effectively communicate the hard work everyone does.
Different Value Props to Different People
Also, in my conversations, ive come to realize that Status really is different to different people. In LatAm, access to store
digital dollars (DAI) and ability to transfer them p2p are the most appealing. Amongst contacts at other dapp projects - access to more sophisticated defi tools is the most appealing. Amongst various community members, private messaging is important. So where does this leave our product positioning.
So what do we call it?
This question brings me back to an early thought we came up with and one that is actually gaining traction in places like China and now LatAm – The Super App. Its more than a payments tool. Its more than a messenger. Its more than an integrated version of those. It is a new web3, private, non-custodial version of all those. Does this term make sense to you? Does it capture what Status offers? Does it encourage you to explore all the features in depth?
LatAm and the
In our LatAm g2m strategy - we are leaning towards introducing Status as a
Super Wallet. A wallet that provides access to a new type of currency, removes middle men from your financial self, and even allows you to send money in a chat without prying eyes (introducing the messenger). With WhatsApp being the dominant messenger app and even tools like telegram really struggling to earn market share, leading with a messenger (for now) seems like a miss.
So what does the Ethereum Community Call it?
The most concerning thing ive heard in recent chats, is that even our core community struggles to know exactly what Status is (once again, comms team have dropped this ball). With the emergence of defi first wallets such as Argent, the recent surge in Signal adoption, and the myriad of crypto wallets throughout the world – where does this leave Status? And how do we position ourselves with this core community (and imo, this is where our first 5k DAU will come from)?
Im going to continue these conversations with people int he community to learn more about what feature(s) they value most, and what the face value perception of Status is (messenger? wallet? browser? OS? etc…).
Id love to hear in the thread below:
- What Status feature do you value the most?
- If you would call Status one thing, what would it be?
This is something that we should have nailed a while ago, but Private, Secure, Communication seems to be failing – so lets fix it asap (right now for a big push for active users)
Some low hanging fruit we will do now
- Run poll encouraging Ethereum Community to give us feedback on what they think Status is
- Collect feedback in this thread for another few days (dont want to let this drag on too far)
Next Steps - 2-3 Weeks Out
- Define Global Positioning (What doe we call Status)
- Update primary content or NOT(social banner images, landing pages)
- Promote this positioning with our community - make sure they know
- Promote key feature(s) to ensure this community knows EXACTLY what Status is
1. What Status feature do you value the most?
P2P Crypto Payments- Ability to send crypto to my friends directly in the chat interface. Its the feature I use most with my friends and even with some of the Status cc’s. With crypto people, it is simple way to send funds. For my non-crypto friends, the easiest way to explain it is “Crypto-Venmo”. This also starts a DM with someone for long term engagement.
2. If you would call Status one thing, what would it be?
Super App- Its more than a messenger. Its more than a wallet. Its more than a dapp browser. Its more than those three combined. Its all three of those with private, secure, non-custodial technology. We explored this a while back (sorry @jarradhope for discouraging it back then) but it is now gaining some traction as a term.