To be honest, I came into this project the day before the printing deadline. I created some of these options quickly the day before the proto production deadline to see if we could create a better logo.
I also believe the design work should be considered and explored before deciding and immediately going into printing without having considered the whole system. The complete system is more important than the logo itself. I find it difficult to assess without seeing how everything can work together.
I would mention about option 4 is that it does incorporate the logo and word mark together. This is one advantage that solves many problems.
Originally KeyCard was including the Status brand but now is distancing itself due to scalability on its own so there is no connection needed. The packaging, materials and printing will play the most crucial role on how KeyCard is received. Everything happened slightly too fast and backwards building a brand identity, website and materials.
Below is my current study moving into web templates and a guideline. This is not finished but gives an indication of how it can start. I also feel we should introduce more modern colors to the cards and identity rather than this sad, corporate blue.
That’s all from my side at the moment so hopefully upon the official launch, the system will be complete and reflect into the production details.